Fat Bastard

Fat Bastard is a wine brand that was launched in 1998 as a result of a collaboration between French winemaker Thierry Boudinaud and British wine importer Guy Anderson.

The inception of the brand is quite serendipitous; it began with an experimental batch of Chardonnay that had been left on the lees (yeast cells) longer than usual, resulting in a full-bodied wine.

Upon tasting this wine, Thierry exclaimed, "Now zat iz what you call a fat-bastard wine," leading to the brand's distinctive name​

The brand started with a modest production run of about 800 cases, but its popularity grew quickly, especially in the United States, where it became the largest-selling French Chardonnay.

The unique name and high quality of the wine helped it stand out in a crowded market, appealing particularly to American consumers who were seeking approachable and memorable wine labels​

Fat Bastard wines are produced in the Languedoc-Roussillon region of southern France, known for its low-yielding vineyards that contribute to the wine's vibrant and fruit-forward style.

Over the years, the brand has expanded its range to include other varietals such as Merlot, Syrah, Sauvignon Blanc, and Cabernet Sauvignon​

Despite facing some controversies and bans in certain markets due to its provocative name,

Fat Bastard remains a popular choice among wine enthusiasts who appreciate its bold flavors and unique branding